HelloFresh in the Press
Kristen L. Pope Announces Stop & Shop and Hello Fresh Partnership LIVE!and
As an independent food brand, HelloFresh will partner to increase its availability with more retailers throughout the year, including revitalizing the grab and go aisles for smaller format retail chains. The volume of partnerships with grocers is a testament to the two years HelloFresh carefully crafted its everyday meal solution for retail. HelloFresh conducted global pilot programs to optimize its retail brand for taste and freshness, but also with a keen focus on how to make convenient meal kits successful for grocers. The addition of retail, a channel well-placed to benefit from the unique data, brand and infrastructure assets we have built out over the years, allows us to better address the everyday needs for even more customers, adding what we view as a highly complementary customer segment. HelloFresh expanded its distribution network from five to 11 facilities to minimize travel time and maintain ingredient quality for retailers. HelloFresh also designed unique packaging to optimize shelf space and drive profitable revenue streams for the grocer. The result is a delicious, fresh and convenient dinner option that retail brands have chosen as an essential part to modernizing their customer experience.
Remember me. Forgot your password? Subscribe today to gain access to the every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases , first-look research and daily insights from Joe Mandese, Editor in Chief. It operates in the U. It is also experimenting to see which recipes and packaging work best in retailers and appeal most to shoppers. Meanwhile, Walmart revealed in March it is taking its meal kits nationwide, offering them in more than 2, stores over the course of the year. It reported a
Kroger announced last month that it was buying Chicago-based Home Chef and would sell those meals alongside store-branded ones. Industry leader Blue Apron Holdings Inc. Meal-kit companies have struggled to retain delivery customers. Brick-and-mortar retailers — the very thing they sought to disrupt — are now needed to stay competitive. That's not to say that HelloFresh and its rivals will abandon the delivery model. However, the industry has experienced enough of an onslaught of copycats that an e-commerce model isn't enough to grab the attention of shoppers. Big names like Amazon.
HelloFresh HFG 1. Blue Apron Holdings Inc. Grocer Kroger Co. HelloFresh Chief Executive Dominik Richter said that while online subscriptions will drive sales for the foreseeable future, retail placement will help the Berlin-based startup find new customers. Richter said in an interview. Many meal-kit companies have struggled to acquire delivery customers and keep them on board. Analysts expect the biggest meal-kit makers will need to sell their products in stores as well to keep driving sales.
HelloFresh makes retail debut with Ahold Delhaize USA