Target plus size womens clothing

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Shoppers are tearing Target's 'plus-size' collection apart over its 'disgusting' lack of variety

target plus size womens clothing

Shop for plus size clothing at Target. Find exclusive and unique styles with Ava & Viv. Free shipping & returns plus same-day in-store pickup.

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Skip navigation! Story from Fashion. Target never ceases to amaze us. Not only do they supply us with all our household needs, they're now the go-to for loads of stuff we don't need. Case in point: fashion. Gone are the days where Xhilaration was our only clothing option at the mass retailer.

In the Twitter era, marketers have to be extra careful that what they put on their websites isn't offensive, even unintentionally. It's a lesson Target took to heart this week, apologizing for a product-naming discrepancy that some fuller-figured shoppers found offensive. The name of the color on the plus-size version was suggestive, and not in a flattering way. Clemens tweeted her discovery , quickly garnering dozens of retweets:. He points out that "Manatee Gray" is a color found on many products across a range of categories on the Target website , some of them in women's regular and even petite sizes. In this case, he says, there were two different teams of buyers responsible for the "missy" and plus-size product lines, and the teams didn't coordinate when they inputted the product information for the site. One team apparently used the color's official name, while the other eyeballed it.

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Target Corp. All Target stores already offer plus size assortment through the company's own brands. The stores with the expanded plus-sized offerings will add items like like swimwear, athletic apparel and lingerie. Target will also increase the amount of different sized mannequins in its stores this year. Target started adding mannequins sized 4 to 22 at about of its stores last year. By the end of , 1, Target stores will have the different mannequin sizes, Carlson said.

Target is changing the way it labels its products after a keen-eyed shopper and her friend sparked a backlash for the retail giant. Susan Clemens, a self-described "plus size" woman from Orange County, Calif. When Clemens, 49, went on the Target. Clemens took to Twitter to express her outrage , posting a screen shot of the two identical dresses with the different descriptors along with her tweet. Clemens' tweet was also heard by Target, which issued an apology to her on Twitter, as well as an explanation and immediate action. We apologized and we are working to fix it ASAP.

It was short-lived. Crew offer their plus-size clothing exclusively online, too. Practices like these create a stigma, sending the message that plus-size customers aren't worthy of being seen shopping in brick-and-mortar stores. Some editors and bloggers took the bait. Businesses shouldn't have to "test out" whether plus-size clothing is worthy of taking up floor space, especially not for designer collaborations whose bread and butter is low-inventory. Target's most successful designer collaborations, particularly the Missoni line, sold out within seconds , with people camping out at stores for the collections' release and crashing the store's website. The burden should be on the retailer to serve its shoppers, not on plus-size women to prove their worth.

Target Just Dropped 1,500 New Fashion Items — & These Are The Best Under-$40 Picks

Brands like Forever 21 , Athleta , and Boohoo have all faced criticism in the past for failing to live up to claims of inclusivity., Target has found itself in a wee bit of trouble this week when a savvy customer stumbled across an odd discrepancy: a gray plus-size dress was listed as "Manatee Gray" while the same dress in regular sizes was called "Dark Heather Gray. The ill-advised color name was spotted by Susan Clemens , who tweeted at Target :.

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